I feel like public opinion is definitely varied when it comes to the idea of V2 but I remain confident that V2 can and will prove to be a successful player. I feel the social media scene has changed quite a bit from when Vine started to decline. Many attribute the demise of Vine to Twitter and to the implementation of Vine-like features into other social platforms such as Snapchat and Instagram. Some also believe it was because content creators left Vine for other platforms for more opportunities to capitalize on their content. I think the climate has changed just enough to where a successor could definitely flourish. “Instagram comedy” sketches have taken the form of minute-long pieces. There was a certain charm and a completely different comedic value to the 6 second format loop that just isn’t captured by Instagram’s video sharing features. Snapchat allows users to share video with their friends in the form of a story (as does Instagram) but those are not permanent and are not presented in a timeline format. I often find myself trying to remember if I saved that “hilarious snapchat video” only to find out I just missed the 24 hour mark and disappointed to know it’s gone forever. While Twitter has incorporated the 6 second loop into their own platform, Twitter is not necessarily known as “the short-form video sharing service”. The niche that Vine had, that was essentially stolen away by competitors, has reappeared due to evolution of other platforms. V2 can emerge as the go-to platform for this certain brand of content. If V2 can create and reintroduce a platform for creators to create short-form entertainment and make it possible to reward them to keep them on the platform (which I’m confident it can) then I have no doubt that it can succeed.
But I want to know what you all think. Anyone else want to share why they have faith in V2?