Many social media companies tend to use formal language for just about everything. This is mostly because these companies want to target the largest possible demographic to gain more consumers, which ultimately means using formal language to not make some people get the wrong idea that the platform is made specifically for kids or teens.
However, not all social media companies do this. One example is Hold Still, Inc. (previously known as HYPERHYPER®️), the company who made PHHHOTO. PHHHOTO had a unique design and a unique use of informal language that attracted many users, especially during its first few months. For example, when you entered your password wrong, the app would pop up a message on top of the screen that said “R U DRUNK?”. Point being, PHHHOTO always kept its unique style while still aiming for a large demographic consisting of users 13 years old or over.
Will V2 adopt some informal language for its interface or will V2 stick to using completely formal language?